Adding informative articles and videos to your website, that directly describe your services, can help your shop to be found in more ways than just the front page of Google.
Let’s take a quick tour of a live example by using one of our clients in the city of Costa Mesa, CA.
Since Advanced Auto Care Inc became a customer of eCommNow, back in 2011, we have been adding professionally written articles and videos om a weekly basis. All that content effectively shows most of the services or repairs the shop might perform in a vehicle.
Does Google and most search engines include all the content in the results? You bet they do!
In this specific case Google has indexed (included) over 400 pages of that content.
But, how does that help?
Back a few years ago people would search in a very simplistic way, auto repair, or auto service. As people became more savvy when searching, they started asking for more specific needs.
Need fuel filter replaced – need timing belt replaced – need brake pads checked, etc. In most instances they would find the page that directly answers their search query.
Will this motivate the car owner to call the shop?
By using a call tracking number in the articles, in the majority of the cases, a resounding YES!
In summary, Content is King by adding exponentially to your auto shop’s Internet presence, triggering a positive reaction on car owners searching, plus the added bonus of creating back links to support your front page of Google position.